THE KEY TO BETTER TARGETING IN B2B

A well-defined B2B customer persona enables you to build meaningful relationships. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B PersonasA B2B customer persona is a detailed representation of your ideal business client based on real data and market research. Key componen

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they a